Care for a Virtual Cuppa? Australia’s first Online Breastfeeding Café launched.

Written by Maddy Knight

The Australian Breastfeeding Association (ABA) has welcomed the newest addition to its stable of services for breastfeeding families, the Online Breastfeeding Café(OBC).

With so many blogs on the web about breastfeeding (ILCA’s Lactation Matters recently referred to BlogHer’s study where over 98% of respondents said they trusted the information they received on blogs), the Online Breastfeeding Café has been developed by the ABA as an online community where users can share, discover and chat with guaranteed reliable, up to date information.

The OBC also has families in mind. This means the inclusion of  an additional men’s parenting section and private, log-in only forum for Dads.

The new site was launched on behalf of NSW Minister for Health, the Hon. Jillian Skinner by State Member Roza Sage at Glenmore Park Child and Family (NSW real estate Australia) precinct on Tuesday 26 June. Also present at the launch were Cr Greg Davies, Mayor of Penrith and Todd Carney representing Federal Member the Hon. David Bradbury.

The Online Breastfeeding Café was three years in development and was designed with Generation Y parents in mind, knowing that for today’s families both mums and dads want to share in the breastfeeding and parenting journey.

“The OBC can help make sure mother’s and fathers both have a place to go to ask and share about their experiences. It really helps them to parent from the same page” says Nicole Bridges, Australian Breastfeeding Association Assistant Branch President.

“These days dads aren’t passive breastfeeding supporters, they want to know what’s going on and how they can help and support mum in any way they can. If she’s happy then the whole family is happy.”

The Online Breastfeeding Café features many of the Australian Breastfeeding Association’s reliable resources and information, but packaged in a new, vibrant and easy to use website that compliments its existing website.

The concept of the breastfeeding café as a physical venue first took off in the UK a couple of years ago. The OBC is the first attempt to take the concept of a comfortable, relaxed place to share and chat about breastfeeding and turn it into an online community.

A café theme runs through the website, with areas such as The Breastfeeding Couch, full of great tips, latest articles and breastfeeding videos; a dad’s-own section of the website aptly titled Dad’s Espresso Bar; great stories and inspiration in A Cuppa and a Read, as well as a long list of popular tools such as finding your local breastfeeding-friendly café.

More features of the Online Breastfeeding Café:

• Most asked breastfeeding questions, and tips on making breastfeeding easier.
• How to find your local breastfeeding class or breastfeeding-friendly café or lactation products.
• Information on breastfeeding and returning to work.
• The latest breastfeeding articles from the ABA and other trusted sources.
• Great forums to get involved in, including a general/mum’s forum and completely private Dad’s forum.
• In “Dad’s Espresso Bar”, a new father can find some practical ways to develop his own special unique bond with his baby even though mum does the breastfeeding. He can also chat with other dads in a private forum about some of the unique concerns of fathers.

The Online Breastfeeding Café also has forums that are fully mobile (containing every post) so you can take it with you and have a virtual cuppa and chat with other parents, all while you enjoy your latte at your local breastfeeding-friendly café.

We would love new mothers (and dads) to know all about this great new online community.

Log in today at www.onlinebreastfeedingcafe.com.au or contact the community manager@onlinebreastfeedingcafe.com.au for more information.

Maddy Knight is Project Director of the Online Breastfeeding Café. She is an experienced journalist, media advisor, publicist and graphic designer and has worked extensively with non-profit organisations including the Australian Breastfeeding Association. The Online Breastfeeding Café was her brainchild for which she developed the website plan and layout, edited and wrote much of the content and even designed the logo and slogan. She spends her spare time singing and writing her blog Bondi Sourdough 101. She lives in Bondi Beach with her husband and cat, Luna.