The Journal of Human Lactation (JHL) has released an interview with Jeanette McCulloch, author of “Establishing an Online and Social Media Presence for Your IBCLC Practice” as their latest podcast. The paper can be found in the latest issue of JHL. McCulloch is a lactation consultant in private practice and co-founder of BirthSwell, bringing new media tools to birth and breastfeeding professionals. She co-authored the JHL paper (For subscribers to the journal, you can read it HERE.) with Amber McCann and is passionate about the ways that social media can be used to help build businesses, spread evidence-based information, and support breastfeeding policy. She brings more than 20 years of public relations experience to the table and is a birth and maternal health advocate working on the local, state, and national level.
We asked Jeanette to share a bit about social media impacted her as both a mother and as a professional:
I am 42 years old – not a digital native. I have two children, both born with the care of a midwife. When access to midwifery in New York State was threatened, I was a part of a small group of moms who pulled together and organized, using traditional communications paired with social media. When I saw how these new tools could be used for old-school organizing, I was hooked. Now, I enjoy using these skills to advocate for and support pregnant and breastfeeding families.
JHL is proud to offer these podcasts as a companion to the journal and we hope that you’ll take the opportunity to listen.