In the past year, the International Lactation Consultant Association ® (ILCA®) has taken a critical look at our values, embraced a new strategic vision, and introduced our Partners Program, impacting the way ILCA engages with the global breastfeeding community.
With these changes, we recognized that it was time for a new look that better reflects our global nature and the many powerful parts that make up our organization.
In the past months, the Logo Redesign Task Force has been hard at work. This international group of members closely examined our values and direction, considered what was most vital to communicate about what ILCA is and gave design direction to a gifted professional graphic designer (learn more about Adriana Lozada below). After reviewing multiple design directions, the Task Force unanimously recommended the design we are presenting here now. Our board enthusiastically accepted their proposal and a new logo for our organization was accepted.
We selected this logo because it represents ILCA’s expanding impact in the global breastfeeding community. It also depicts the collaboration between many different communities, work settings, backgrounds, and cultures that are needed to bring about great change. Plus, we loved the feel of a “swirl” where you mix parts of something and come up with something greater.
We officially begin using this logo 4 January, 2016 along with our BRAND NEW WEBSITE (watch for more details very soon!) which will launch with a WHOLE NEW LOOK for the organization.
We want to extend our gratitude to the hard work of the Logo Redesign Task Force and to our graphic designer!
About the designer: Adriana Lozada is a graphic designer and birth professional currently living in Rochester, New York. After graduating in Communication Studies in Montreal, Canada, she co-founded a newspaper and media company in Venezuela. In the late 90’s she co-founded a network of youth sites in Spanish and was named one of CNN en Español 20 “Latin American Leaders of the Internet” for 2000. Adriana has lived all around the world and can communicate in 5 languages. She is the mother of ten-year old Annika (pictured here). We chose her because of her unique understanding of graphic design, birth and breastfeeding, and international communities.
It is an exciting time for ILCA and we look forward to all that 2016 holds in store! If you have not yet joined or renewed your membership, NOW IS THE TIME! You can find information on our website or by emailing email@example.com.