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Happy World Breastfeeding Week! #WBW2018

Happy World Breastfeeding Week! International Lactation Consultant Association® (ILCA®) is excited to join World Alliance for Breastfeeding Action (WABA) and other organizations and individuals the world over in celebrating #WBW2018. The theme of World Breastfeeding Week (WBW) 2018 is Breastfeeding: Foundation of Life. Lactation Matters will feature blog posts and resources throughout the week of 1-7 August to help you make the most of this important week.

Are you ready to celebrate #WBW2018? Check out this must-do list to be sure:

Visit the #WBW2018 website for general information and downloadable promotional materials, including Announcement, Logo, Poster, Action Folder and other forms of multimedia. These materials are available in many languages and contain information on the theme, relevant facts and figures, case studies, and suggested ways to take action.

Share your commitment to breastfeeding advocacy and education. The links between breastfeeding and good nutrition, food security, and poverty reduction may be obvious to breastfeeding advocates, but there is still work to be done to make these connections clear to others. Thinking of organizing your own WBW event? Then Pledge and Report your event to be placed on the Pledge Map and receive an e-certificate for each event you organize. Use the #WBW2018 Media Kit that contains information about the annual WBW campaign as well as the 2018 Press Release for your events. Join the online social media movement by participating in WABA interaction, polls, and activities such as the upcoming #AskMeAnything session through their Facebook, Twitter and Instagram pages. Don’t forget to view the Social Media Kit that is frequently updated with visuals, infographics, GIFs, sample posts, and relevant hashtags.

Look for information and action steps throughout WBW at Lactation Matters, where you’ll find articles, images, action steps, and more to help with your successful WBW 2018 observance.


For the most up-to-date information about WBW 2018 and to download promotional materials, please visit the World Breastfeeding Week website by clicking here.

One Response to Happy World Breastfeeding Week! #WBW2018

  1. Jennifer Peddlesden 1 August 2018 at 11:04 #

    Happy WBFW! I was going to share this link with my La Leche League Canada group via my FB page, but won’t because of the ads down the side, too bad ;(

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