Seven Ways to Promote the IBCLC Profession

Looking for ways to promote the IBCLC® profession? ILCA has blog posts, infographics, and videos that you can share to help others learn about how IBCLCs transform world health.

Here are seven ways you can share materials on social media. Each share makes a difference! Together we can educate our communities about who IBCLCs are, what your care looks like, why skilled lactation care is important and where and how to access that care.

1: Why to seek the care of an IBCLC

This blog post on five reasons to ask for help from an IBCLC can be used anytime you need to educate people on when to seek support.

2. How to find an IBCLC that provides telehealth visits

Let people know that virtual visits are available, and they can find providers at www.findalactationconsultant.org in this Facebook post and this Instagram post

While you are at it, add a virtual telehealth frame to your profile pic!

3. Share breastfeeding and chestfeeding tips

Over at Lactation Matters, find articles to share about common questions families may have about lactation. Each article ends by directing consumers to the Find A Lactation Consultant directory, where they can find skilled providers for support. Find the tips to share on social media below.

Combining Lactation and Employment Lactation Matters post.

Tip #1 on Facebook and Instagram.

Tip #2 on Facebook and Instagram.

Tip #3 on Facebook and Instagram.

Tip #4 on Facebook and Instagram.

Six Tips for Preparing to Breastfeed Lactation Matters post.

Tip #1 on Facebook and Instagram.

Tip #2 on Facebook and Instagram.

Tip #3 on Facebook and Instagram.

Tip #4 on Facebook and Instagram.

Tip #5 on Facebook and Instagram.

Tip #6 on Facebook and Instagram.

4. Educate about facilities that have received the IBCLC Care Award

The IBCLC Care Award recognizes maternity and community-based facilities worldwide that hire currently certified International Board Certified Lactation Consultant® (IBCLC®) certificants.

Direct families to the Care Award directory by sharing this on Facebook. You can also find graphics honoring specific facilities in this Facebook album, updated weekly.

5. Share why IBCLCs matter

Find posts like these on Facebook and Instagram that share the evidence about why your care matters.

Share on Facebook or Instagram.

Share on Facebook or Instagram.

Share on Facebook or Instagram.

6. Advocate for breastfeeding friendly policies

When we advocate for breastfeeding and chestfeeding friendly policies, we remove key barriers that our clients experience every day when trying to reach their lactation goals.

Share on Facebook.

Share on Facebook.

7. Let us know what you want to share

Have ideas for future blog posts, infographics, or videos you would like to see in 2021? Let us know in the comments.

7 Responses to Seven Ways to Promote the IBCLC Profession

  1. Katina Wong, IBCLC 1 December 2020 at 15:20 #

    I would love to see content that distinguishes IBCLC from other credentials in lactation that claim to provide the same services.most parents don’t know the difference between IBCLC and other credentials.

  2. michelle wise 2 December 2020 at 13:00 #

    How do I post to my instagram and facebook page

    • Karen Frith 3 December 2020 at 11:35 #

      Click the link under the post you want to share

    • lactationmatters 3 December 2020 at 13:22 #

      Hi Michelle! Under each photo is a link to the Facebook post. Click on the link and hit the share button to share it on page. Or, to share on Instagram, you can take a screenshot and share it with your followers as a photo.

  3. Deborah Van Wyck 3 February 2021 at 11:08 #

    Hi – this is a great post. I’m wondering, though, if we’re allowed to use these pictures with changed text? (I’m from Quebec, and we’d have to post in french).

    • WordPress.com Support 18 February 2021 at 17:50 #

      Thank you for reaching out! We would be happy to create the graphics for you if you would be willing to share the translation with us. Please feel free to reach out to media@ilca.org.

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