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A Response from Liz Brooks: Reaffirming the Mission and Vision of ILCA

By Liz Brooks, JD, IBCLC, ILCA President

“The IBCLC is the globally recognized professional authority in lactation.”

7220_159273157696_4699634_nThere it is … the Vision Statement for the International Lactation Consultant Association (ILCA). As the President of ILCA and an IBCLC in private practice, I am proud of this important strategic objective by my professional association.

So imagine my consternation to read an e-mail from one of ILCA’s members, who expressed concern about the Joint Stakeholder Letter recently sent worldwide as part of a multi-organizational effort to promote the International Board Certified Lactation Consultant (IBCLC) credential and profession. Her primary concern: a message that IBCLCs are trying to keep other breastfeeding helpers from providing care to lactating women.

Oh, dear, I thought. That isn’t ILCA’s goal at all! How could our vision be misconstrued? Yet, it is not the first time I have heard about confusion over ILCA’s efforts to market the IBCLC credential.

So let me take a stab at explaining the motivation behind ILCA’s Vision and Mission, and the sending of the “Joint Stakeholder Letter” by ILCA (and co-signed by the International Board of Lactation Consultant Examiers, IBLCE, our certifying arm, and the Lactation Education Accreditation and Approval Review Committee, LEAARC, the organization promoting excellence in lactation education and curricula).

ILCA, IBLCE and LEAARC have never espoused the notion that only IBCLCs are able to provide support to breastfeeding families. Most mothers in the world do not even need the special skill and expertise that an IBCLC can bring to bear! Indeed, in a perfect world, every woman giving birth would be surrounded by female relatives, friends and neighbors — all of whom had happily and successfully breastfed their own children. Mother-to-mother connections have been going on since the dawn of time, and the simple feat of “learning by watching” and “teaching by doing” is the quintessential practice of breastfeeding support.

We are fortunate that modern medicine has allowed families — who otherwise would not have conceived or been able to fully lactate — to be able to bear children, and boost milk supply. Premature and sick babies are going home from the neonatal intensive care unit, to live full and fruitful lives. On the flip side, in our modern day world, women of child-bearing age (who comprise the greatest segment of the working population) often are not able to be with their breastfeeding children around-the-clock.

Situations such as these create tremendous challenges for lactating women. The demand for a specialty in the allied health care field was borne precisely from the recognition (by La Leche League Leaders) that some breastfeeding mothers need more than the loving, compassionate support of friends, relatives, and mother-to-mother counselors. And they recognized that primary healthcare providers (such as pediatricians, midwives and gynecologists) were not getting training or clinical rotation in lactation support during their own education.

The IBCLC is the only international credential in breastfeeding and human lactation, awarded by an independently-accredited organization. Those with the IBCLC credential are members of the health care team, who can help (and advocate for) mothers and babies with those higher-order challenges. It is a stand-alone credential, and the requirements for it to be awarded are substantial.

Distinguishing the IBCLC from other kinds of breastfeeding support is necessary, because we also know that there is tremendous confusion (by mothers, hospital administrators, and public health regulators) about “Who Is Who” in the field of lactation support. I just typed “get help sore nipples” into Google, and got 1,070,000 results. Options included sites for nipple creams and products, anonymous chat rooms, websites by medical professionals, websites by mother-to-mother groups, makers of baby products, etc. Imagine being the tired, sore, weepy mother, typing that phrase into her laptop at 3AM. Which site should she visit? What do all those initials mean?

Thus, ILCA (IBLCE and LEAARC) identified the need for promotion of the IBCLC credential and profession. Not to the exclusion of other kinds of helpers … but as the well-understood, stand-alone allied healthcare professional credential that it is. No one group of breastfeeding helpers (doctors, midwives, IBCLCs, peer counselors, mother-to-mother counselors, those who’ve acquired specialized short-term educational training) can “corner the market” on helping mothers. That is impossible. Does anyone think breastfeeding mothers have too much help and support?

But a corollary concept is: Each kind of breastfeeding support should be well and honestly marketed to the public — to the mothers, employers, hospital administrators and public health decision-makers who seek varying levels of expertise.

Every mother, everywhere, deserves to know what went into the education and training of the person who stands before her, offering support for breastfeeding.

For ILCA, marketing the IBCLC credential and profession is the cornerstone of its Strategic Plan, Vision and Mission. For ILCA, marketing our position paper The Role and Impact of the IBCLC is one way of making sure that mothers who need an IBCLC will recognize when they are getting an IBCLC. The Joint Stakeholder Letter — first proposed in March 2011 — is an effort by all three organizations who work on behalf of our profession (ILCA, the professional association; IBLCE, the credentialing arm; LEAARC, the education component) to jointly and publicly promote the IBCLC credential.

Perhaps to close I will state the obvious: Breastfeeding is the mammalian norm and our biologic imperative … which means the true breastfeeding “authorities” are mothers and their children! When expert help and advocacy is called for … when breastfeeding issues are morphing from mothering questions into healthcare concerns … then “The IBCLC is the globally recognized professional authority in lactation.” To quote U. S. Surgeon General Regina Benjamin, “Everyone can help make breastfeeding easier,” to create a supportive environment for mothers, babies and families.

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A Joint Letter to our Stakeholders

In a first-of-its-kind communication, on December 10, 2012 the

jointly sent a communication to nearly 100 stakeholder-organizations and policy-makers, worldwide, describing why the International Board Certified Lactation Consultant (IBCLC) is the essential credential for lactation support. Click here to read this important letter, and click here to view the recipients of this global communication.

7220_159273157696_4699634_nCentral to the revised Vision, Mission and Strategic Plan announced by ILCA in July 2012 is the promotion of the IBCLC credential and profession. ILCA, IBLCE and LEAARC are separate organizations, but each shares this strategic objective. The joint letter by ILCA-IBLCE-LEAARC is a tangible means of communicating to public health ministers, healthcare provider professional associations, and breastfeeding-support advocates the critical role the IBCLC can play as a member of the healthcare team.

Lactating women are everywhere, and almost all of them need support. Peer counselors, mother-to-mother groups, and healthcare providers who learned breastfeeding management from excellent educators can serve most mothers’ needs. But the IBCLC holds the essential credential for those families needing, instead, the specialized skill and expertise that IBCLC certification represents.

We encourage you, as an ILCA member, to share this letter with those who need to know more about your profession! You can download it from the ILCA website, along with a copy of the ILCA Position Paper on the Role and Impact of the IBCLC.

Sincerely, on behalf of the ILCA Board of Directors,

Liz Brooks JD IBCLC FILCA
President

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