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Eight Easy Ways to Get Involved with World Breastfeeding Week

World Breastfeeding Week begins today, 1 August!

Interested, but not sure how to get involved? 

This post is for you.

World Breastfeeding Week has been celebrated every August since 1992.

But this year, it has a special importance.

As COVID-19 continues to pose enormous challenges across the globe, helping parents provide human milk for their babies and children is more critical than ever.

That’s why the World Alliance for Breastfeeding Action (WABA) chose “Protect Breastfeeding: A Shared Responsibility” as this year’s theme.

Like links in a chain, everyone’s participation is needed.

Regardless of your setting, you can connect with and show support for World Breastfeeding Week (WBW) in several ways, big and small. Here are eight suggestions.

1. Frame the issue. Put a WBW frame around your Facebook profile.

2. Hashtag/support. Use relevant hashtags – like #WBW2021 #ProtectBreastfeeding and #SharedResponsibility – to communicate about WBW on your social media. Visit these links for more suggestions from WABA (scroll to the bottom).

3. Educate yourself. Take advantage of WABA’s Take Action Folder. This information-packed publication, written specifically for WBW 2021, details specific challenges and solutions for supporting human milk feeding at the national, health systems, workplace, and community levels.

4. Tweet it out. Be part of a 48-hour Twitter Storm led by WABA! Get the details here.

5. Get Graphic. Educate and inspire your readers by downloading and sharing World Breastfeeding Week graphics, available here.

6. Join the conversation. Attend the WABA’s 48-hour “ask me anything” session. Learn more in the social media toolkit.

7. Go local. Check out the Pledge Map and find out about World Breastfeeding Week events you can attend and support in your local area.

8. Take the lead. Plan your own World Breastfeeding Week event and put yourself on the map.

Ready to get involved?

WABA points out that World Breastfeeding Week offers a chance to “include health systems, workplaces and communities at all levels of society” in building back better after the impacts of COVID-19, highlighting the importance of human milk in short- and long-term health.

For more ways you can connect, explore the World Breastfeeding Week page here.

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